Category Archives: Marketing

During economic doldrums, you do what you have to to bring in cash. Ask online jeweler Michael Bisceglia of Stauer. He gets it.

by Dr. Jeffrey Lant Author’s program note. If your neighborhood is like mine, you’ve got more immediate problems than immediate solutions. You’re running a business and need more cash yesterday than is coming in today. You’ve got two choices: whine, … Continue reading

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Master blog article writer tells you exactly how to write articles that get read and responded to.

By Dr. Jeffrey Lant It is a pleasure to have this opportunity to spend some time with you and provide the detailed step-by-step information you must have to get the attention of the people on your list and get them … Continue reading

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5 huge copywriting errors you are STILL making! And it’s costing you BIG! | Benefit

By Dr. Jeffrey Lant You’ve told me over and over again that you want to succeed at marketing, because you know that folks who do reap the greatest rewards in business. You also know that one key area of marketing … Continue reading

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